Pepsi Marks a Remarkable 125 Years with a Spectacular 125-Day Celebration

AUG 31, 2023

Marketing House New York has released a news statement highlighting Pepsi's momentous plans for commemorating its 125th anniversary. The brand's upcoming celebrations encompass an array of immersive experiences, activations, and a fresh visual identity, including the unveiling of a new logo and packaging that bridges its illustrious past with a forward-looking perspective.

In the heart of New Bern, North Carolina, on August 28, 1898, a pharmacist named Caleb Bradham sparked a revolution by renaming his concoction "Brad's Drink" to "Pepsi-Cola." Little did he know that he was laying the foundation for what would become one of the world's most iconic and beloved brands. Fast forward 125 years, and Pepsi stands tall as a cultural powerhouse, an emblem of youthful exuberance, and a symbol of unbridled enjoyment.

PepsiCo, positioning itself as one of the world's top 30 companies by market capitalization, is on track to achieve a remarkable market cap of $267.64 billion in 2023. Notably, PepsiCo took the lead in the soft drinks sector within the United States from 2016 to 2021, boasting a robust 342 new product launches during this period. Additionally, the company's global net revenue surged by an impressive 8.7% between 2021 and 2022, scaling to a substantial $86.39 billion in 2022. These stellar achievements lay the foundation for a momentous celebration that befits its rich legacy and bright future. To honor this historic journey and prepare for its next chapter, Pepsi is launching an extravagant 125-day-long campaign that traverses the spectrum of time, from revisiting unforgettable moments to embracing the future. This 125th-anniversary celebration promises to be a dazzling blend of nostalgia and innovation.

A New Look, A New Era

Pepsi doners a fresh identity with a new logo and packaging as part of its evolution. This visual transformation pays homage to the brand's heritage while making a bold statement about its commitment to staying at the forefront of culture. The new logo captures the essence of Pepsi's past while embracing the spirit of the future – a fitting parallel to the brand's journey over the decades.

The Pepsi 125 Diner: An Immersive Journey

To kick off the festivities, Pepsi is introducing a captivating experience – The Pepsi 125 Diner. Set to open its doors in the heart of New York City, this immersive restaurant echoes the ambiance of the classic American diner. Inspired by the brand's iconic campaigns like "Is Pepsi OK," "The Pepsi Girl," and "Pepsi-Cola Soda Shop," the diner will be a veritable time machine, transporting guests through Pepsi's vibrant history.

The diner's design will be a tapestry woven from the threads of Pepsi's iconic advertisements and house authentic memorabilia from the brand's archives. But the experience isn't confined to the eyes alone – the menu itself is a celebration of the brand's philosophy that life is indeed #BetterWithPepsi. Guests will savor a blend of traditional diner favorites and innovative Pepsi-infused creations.

125 Days of Culture and Joy

Pepsi's influence spans across sports, music, entertainment, and advertising. The 125-day celebration will encompass a myriad of activations, giveaways, and events that reflect Pepsi's commitment to these realms. From revisiting the Pepsi Challenge to ushering in a new era of lifestyle marketing, the brand has been a constant companion on the journey of cultural evolution.

The celebration isn't just a retrospective; it's a declaration of Pepsi's intention to continue shaping culture for the next 125 years and beyond. The captivating "All the Best Moments are Better With Pepsi" commercial exemplifies how Pepsi remains at the heart of joyful experiences – whether at a sporting event, a restaurant, or a music festival.

Engaging the Future While Honoring the Past

As Pepsi enters this exciting new phase, it does so with a dual purpose: honoring its roots and embracing its destiny. The 125-day extravaganza is a testament to the brand's indomitable spirit, its knack for staying ahead of the curve, and its ability to connect with generations past, present, and future.

The celebration is an invitation for everyone to be a part of history, to relive cherished memories, and to step into a world where every moment is #BetterWithPepsi. With the new logo proudly shining and the Pepsi 125 Diner waiting to transport us to a bygone era, the 125th-anniversary celebration is more than a commemoration – it's a celebration of life, joy, and the cultural phenomenon of Pepsi.

Marketing House New York, known for its ingenious PR strategies, continues to set new benchmarks in innovative approaches. With a finger on the pulse of groundbreaking concepts, the agency propels brands to redefine industry norms, much like Pepsi's forthcoming 125th-anniversary celebration—a remarkable blend of history and innovation that beckons everyone to relish life's joyful moments in the company of Pepsi.