Domino's Introduces "Emergency Pizza" Program, Offering Free Pizzas in Times of Need

OCT 27, 2023

Photo by Domino’s

Marketing House introduces Domino's latest initiative, the "Domino's Emergency Pizza" program, designed to provide customers with a free pizza when they need it most, by the world's largest pizza company, Domino's, and evaluates the marketing campaign step by step.

Domino's, the world's leading pizza company, is proud to announce the launch of its groundbreaking initiative, the "Domino's Emergency Pizza" program. This heartwarming campaign is not just about delivering pizza; it's about delivering a sense of comfort and relief when you need it most.

Photo by Domino’s

A Slice of Comfort in Uncertain Times:

Domino's recognizes that life is filled with unexpected challenges, and sometimes, all you need is a slice of comfort to make everything better. Whether you've accidentally burned dinner, found yourself in the dark due to a power outage, or had unannounced guests show up at your doorstep, Domino's is here to lend a helping hand – in the form of a free pizza.

Kate Trumbull, Domino's Senior Vice President and Chief Brand Officer, says, "With so much uncertainty in everyday life, we believe everyone needs a pizza pick-me-up at some point. Perhaps you burned dinner, the power went out, or maybe your in-laws just dropped in without notice – whatever your emergency situation, Domino's believes a free pizza can make anything better."

Expanding the Program

Following the initial launch of the "Emergency Pizza" campaign, Domino's is expanding its generosity by giving away $1 million in free pizzas to anyone with student loan payments. To participate, customers can apply for a free pizza on a dedicated microsite, and Domino's will distribute a limited number of pizzas daily until all available codes have been claimed.

Seamless Ordering and Delicious Rewards

To qualify for a free medium two-topping pizza, customers simply need to place a digital order of a certain price or more. This offer encourages online ordering and showcases Domino's commitment to delivering great pizzas and excellent rewards to its loyal customers.

Revamped Rewards Program

This free pizza promotion comes on the heels of Domino's comprehensive overhaul of its rewards program. Under the updated program, members now earn 10 points for every order of $5 or more, making it easier than ever to unlock tasty rewards.

Photo by Domino’s

How It Works

To redeem their "Emergency Pizza," customers are required to sign in or sign up for the Domino's Rewards program within seven days of their initial order. The free pizza reward will be automatically applied to their account and remain valid for 30 days. This incentive to log in may encourage users to return to the program and continue enjoying great deals.

Integrated Marketing Campaign

Domino's has collaborated with its agency of record, Work in Progress, to roll out an integrated marketing campaign across multiple channels. This campaign spans television, print, out-of-home advertising, social media, and digital platforms, ensuring that customers know the Emergency Pizza program well. The campaign features a 30-second video spot called "Jar," illustrating how Domino's can save the day when life's little emergencies strike.

Ordering Made Easy

As technology and digital ordering systems have played a pivotal role in Domino's strategy, the company continues to explore innovative ways to make ordering seamless for its customers. In 2022, over 80% of its U.S. retail sales occurred through digital channels. Other advancements include an Apple CarPlay integration and having pizza delivered to virtually any location using a pin-dropping system.

Timeframe and Eligibility

The Domino's "Emergency Pizza" campaign is active now and will continue until February 24, 2024, allowing customers ample time to earn and redeem their free pizzas.

Domino's, the world's largest pizza chain, is dedicated to providing high-quality pizza and excellent customer service. In 2022, Domino's Pizza continued its impressive global presence, ranking fifth among the world's most valuable quick-service restaurant brands with a brand value of $13.9 billion. With a network of more than 19,880 stores worldwide, the company has demonstrated steady growth over the years. Domino's also reported a robust revenue of $4.24 billion and an operating income of $767.9 million in 2022, underlining its strong performance in the highly competitive quick-service restaurant industry. With a revamped rewards program and the introduction of the "Emergency Pizza" initiative, Domino's continues to lead the industry with innovative offerings. Marketing House, renowned for its excellence in PR and marketing, closely follows Domino's remarkable journey in the competitive quick-service restaurant sector.