The New Revolution of the Fast Food Industry: Artificial Intelligence

AUG 08, 2023

Marketing House New York conducted research on artificial intelligence tools used in restaurants in the USA and analyzed their usage among various brands in the industry. This research aims to foresee the potential impact of AI implementation on the restaurant industry in the future.

In February 2021, restaurants in the United States were asked if they would be willing to automate their kitchen technology to help streamline operations. 91% of restaurant owners answered with yes and some of them were already started to use kitchen automation technologies to optimize their businesses.

Fast food chains in the United States are on the brink of a technological revolution as they embrace the latest Artificial Intelligence (AI) solutions to increase efficiency, reduce wait times and elevate the overall customer experience. From popular coffee shops to beloved burger joints, the use of AI is poised to change the landscape of the fast-food industry.

While full automation in restaurants may seem like a distant goal, many businesses are already implementing automated technology in their workplaces. Here are some restaurants using these technologies and the tools they use:

CaliBurger: The Technological Address of Flavor with Flippy

CaliBurger stands out as the pioneer of hamburger fast food chains combining flavor and technology. This innovative restaurant uses Flippy, a hamburger flipping robot, to optimize kitchen operations and deliver consistent, quality burgers to customers. Flippy's smart tech makes cooking processes faster and more precise, giving CaliBurger customers an unforgettable fast food experience with technology as well as flavor.

McDonald’s: Reduces Customer Waiting Time with Smart Service

With a focus on reducing customer queues and making service more efficient, McDonald's is taking important steps to automate drive-thru service. Some restaurants are using AI-powered license plate scanning devices to predict future orders. This intelligent forecasting system offers customers faster service, optimized order accuracy, and increased customer satisfaction. McDonald's has also acquired a Silicon Valley-based voice recognition firm. The technology helps improve the speed and accuracy of order-taking in drive-through facilities. Beyond just recognizing commands, the system will be able to process complex orders in multiple languages and accents, according to McDonald's.

Little Caesar's: Offering Flavor and Speed with Automated Pizzeria

Little Caesar's uses automated robots to speed up the pizza-making process and ensure consistent flavor and accuracy with every order and is revolutionizing its customers' experience of taste and speed with its automated pizzeria. Automated robots assemble and cook pizzas perfectly, offering customers a unique experience with minimal waiting time. This innovative approach gives customers the opportunity to consistently deliver a perfect pizza.

Starbucks: Breaks Speed Records with Siren System

Starbucks, the global leader in coffee retail, is preparing to introduce the Siren System coffee-making machine in approximately 10% of its stores in the near future. This innovative system saves customers time by preparing drinks like the grande mocha Frappuccino in just 36 seconds. Compared to the previous time of 87 seconds, the Siren System will allow customers to enjoy their coffee faster and without interruption.

Dominos and DoorDash: The Future of Delivery - Fast and Reliable Delivery with Drones

Restaurants and food delivery chains are using AI-powered drones as the delivery vehicle of the future to ensure fast delivery. Pioneers like Dominos and DoorDash are using drone delivery robots to reduce delivery times and maximize the customer experience by providing faster access to remote or busy areas.

While this rapid evolution is breathing new life into the fast food and restaurant industry, it is predicted that future automation and artificial intelligence applications will continue to increase with the power of technology.

According to research by Mordor Intelligence. The utilization of artificial intelligence in the food industry is witnessing a significant expansion, with the market size steadily on the rise. Based on a study conducted from 2019 to 2029, the market size for AI in the food industry is projected to reach 7 billion dollars in 2023. With %38.30 CAGR rate in 2028 market size will be 35.42 billion dollars. The fastest growing market is Asia Pacific and the largest market is North America. The major contenders in the market encompass Rockwell Automation, Key Technology, TOMRA Sorting Solutions, Honeywell, and ABB.

Restaurant automation is an innovation that is rapidly integrating into our lives with advancing technology. The positive effects of this automation on the restaurant industry include increased efficiency, faster service, improved customer experience, and inventory management. By reducing human error from order taking to kitchen processes, restaurants can provide faster and more organized service. With digital ordering and payment options, customers have a better experience and prefer restaurants.

However, automation also has negative impacts. Human resources may be reduced and some employees may worry about losing their jobs. Technical problems can affect restaurant operations and lead to customer dissatisfaction. Digital orders and automation can negatively impact the restaurant experience for some customers by reducing personal interaction. Automation systems can also be costly to install and maintain, which can be a barrier for small businesses.

When implemented correctly, restaurant automation can positively impact customer satisfaction and business profitability by increasing efficiency. However, some negative effects should also be considered, such as the reduction of human resources and personal touch.

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