YANDEX MASTERCLASS

Antalya, 2023

Resonating Success: Antalya's Yandex MasterClass Leaves a Lasting Impression

In the inaugural phase of the Marketing MasterClass workshop series under the umbrella of Marketing House by Eyula, Yandex officials shared their experience and expertise with marketing managers from the tourism, medical tourism, and real estate sectors.

Yandex, which closely follows the developments in the field of marketing and supports the sharing of knowledge and experience by bringing together professionals in this field, has achieved great success with the Marketing MasterClass event held in Antalya with the Marketing House by Eyula organization. The event hosted marketing executives from the tourism, health tourism, and real estate sectors and provided a productive platform where current trends in the sector and advanced marketing methods were discussed.

Held on February 1st in Antalya, the event was attended by many leading names in the tourism and real estate sectors. Nejla Bilge Atila, Agency Partnerships Manager for Turkey and South Asia from the Yandex team took the stage as an important speaker at the event. Atila told the participants about Yandex's innovations and strategies in the field of marketing.

Marketing MasterClass is an event series that aims to promote knowledge sharing among advertising, PR, and marketing professionals. This series aims to provide participants with valuable insights as well as the competence to manage their advertising agencies more effectively. The event covered advanced marketing and advertising methods as well as topics such as special segment setups, campaign creation processes, statistical analysis, and reporting.

Looking at how the participants evaluated the event, industry professionals emphasize that such events are very valuable.

ATG Hotels E-Commerce Manager Cem Şeker: "From the perspective of the tourism sector, organizing such events is crucial for informing and educating stakeholders. What's even more important is mastery over the processes and increased transparency on both sides."

Amara Premier Palace Sales and Marketing Manager Nihal Duruk: "We have known and trusted each other for many years. Today's presentation allowed me to have a comprehensive grasp of the details. Its benefit was in nourishing me technically. Thank you for everything."

Duja Hotels Business Development Manager Serkan Ayhan: "It was a very nice, highly effective, and very useful event."

Tekçe Overseas Digital Marketing Manager Gülay Avşar: "It was quite a beneficial event; looking forward to meeting at other events. Thank you for everything."

Kirman Hotels Digital Marketing Manager Eray Gürbüz: "While we were knowledgeable about platforms like Google and Facebook, we tended to forget about Yandex. Thanks to Marketing House by Eyula, we started using Yandex ads and programmatic advertising. The team was wonderful; we await more training and thank you."

IC Hotels Social Media Specialist Gizem Akça: "It was an event that was uniquely beneficial on an Antalya basis and provided accurate networking. We are very happy to participate and collaborate with Marketing House by Eyula."

Tekçe Overseas Digital Marketing Responsible Asım Can Sarıdemir: "We were more knowledgeable about the Google side. The way Yandex was explained was much better. Thank you for explaining Yandex in more detail."

Pine Beach Belek E-commerce Manager Melike Gündüz: "Bilge Hanım's introduction and information and Samat Bey's detailed campaign explanations were very good."

In the closing speech, Yandex Turkey and South Asia Agency Partnerships Manager Nejla Bilge Atila said, "I thank the organization, participants, the Eyula family, and Samat Bey for this valuable opportunity provided by the Yandex and Yandex Direct MasterClass event held under the scope of Marketing House by Eyula."

Yandex's Marketing MasterClass event in Antalya once again demonstrated its commitment to sharing innovations and developments in the field of marketing, enabling collaboration and knowledge exchange among professionals. Industry leaders who attended the event believe that such platforms play a critical role in the progress of the industry. Organizing similar events (Apple, Youtube, TikTok, Xiaomi, Google, Instagram, and Rambler) in the future will contribute to further enlightening the marketing world.